Vivid Artist Colors


Vivid Artist Colors is a company that specializes in providing student and working professionals with high quality materials that are true to historic painting properties as well as lending itself for contemporary works.
I wanted the promotional material for this company to take a fun, slightly irreverent spin on classic works of art and art history references.
I decided to hand paint sets of different swatches that would reference different paintings, imitatiing their painterly apporach and what their palettes would have looked like.
The brochure is meant to keep this same type of appeal and reflect the sharp geometry of the logo in its shape while still being playful. I wanted the brochure to have a unique fold that would welcome the viewer into a level of interactivity with the object once they held it.