Stellar Planetarium (Work in progress)

Stellar Planetarium is an institution whose entire mission and supplemental marketing materials were developed as a solution for an assignment on corporate identity. I chose to create a planetarium whose target demographic was people of all ages, from the young to the young at heart. I wanted this planetarium to be a contemporary and modern alternative to museums and science institutions.

I developed a campaign around illustrations I created of prominent constellations, done in a playful, connect-the-dots style, which urges potential visitors to form connections with the museum.