Fluctuations was a faculty exhibition at The College of New Jersey for which I designed an entire visual identity as well as promotional materials, including posters, invites, catologues, wall text and supplemental signage.

For this job, I had to solve the challenge of designing for an exhibition which included a huge variety of work from all disciplines and media.

For this reason I didn’t want to create a design based on any one specific work or style, so I took my inspiration from the work Fluctuations itself. The idea of a continuous wave, that could be abstracted or become an optical illusion is what brought me to my final, dot based, ‘fluctuating’ design, which later became incorporated throughout all promotional media.